Johnathan Swafford’s multidisciplinary work extends the mediums of motion, graphic, and digital arts.
Johnathan’s work has been recognized by American Illustration 30, SXSW, How Magazine’s International Design Annual, and the American Advertising Federation.
Johnathan holds an MFA in Design from the School of Visual Arts and a BFA in Design from the University of Akron Myers School of Art. Johnathan has also served as an adjunct Professor at Purchase college where he has taught digital and interactive design.
Saatchi, DraftFCB, BBH, Toyota, Lucky Brand Jeans, Novartis, Eli Lilly, E*TRADE, Comcast, Yahoo, Jazz @ Lincoln Center, DKMS Americas, U.S. Air Force Reserve, The J.M. Smucker Co., GE, Esopus Magazine, Aqualamb Records, Spectacular Amplification, National City Corporation
Design and Illustrations for Lucky Brand Jeans website homepage features. One of the highlights was working with Sir Peter Thomas Blake on one project. (He's that dude that did the SGT Peppers cover). Concept and Design working with Moondog.
Website design for electric livery car service Go Green. Concept & Design working with Saatchi NY.
Strategy and UX design for Maker Studios: Resulting in a website that is device agnostic, informative, fresh, bold and accessible.TAKE A LOOK HERE! UX / Strategy / Direction
Brooklyn indy label Famous Class needed an easy to update website to showcase their awesome collection of music, art and video content as well as an online store. Check out the website HERE and get your hands on the LAMC 7 inch series. Concept, Design & Build
Working closely with E*trade's internal creative team and CMO for over three years proved to be a rewarding experience resulting in award winning, customer approved interactive websites and mobile applications. Concept, Strategy and Design.
An interactive non-linear story that traverses a moody and melancholy world of dreams and visions. Experience the journey HERE. Concept, Illustration, Design & Build.
An extensive mobile investment & trading app that brings together design and utility into a robust platform. One of the top downloaded finance apps. Concept and Design with Etrade's internal creative team.
Working on the pitch team that initially won the client and then signing on as digital Co-Creative director. We successfully launched Novartis's new MS Drug Gilenya crereating an online presence and developing a series of social and interactive programs that promoted the drug's efficacy and helped users stay on drug all while working within the tight restrictive confines of a big pharma account. Creative Direction and Design working with DraftFCB
Strattera is a non-stimulant ADHD drug. Because the initial side effects and the results are not immediately seen as with stimulant prescriptions, users were dropping off the program before the time needed for the drug to work. To help, we created an interactive reward based game-like program that motivated and encouraged patients to stay on track. Creative Direction and Design working with DraftFCB
Website design and illustration for boutique editing house. Creative Direction, Illustration and Design